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  • Posy Gering

3 Steps to Packaging Success


You can’t see or touch success. Yet, as a long time small business owner, you hold it and it is what makes your business attractive to others. The secret of a successful sale is to be able to pass that success along to others, as if it were tangible.

It requires some careful observation and analysis, but it can be done. Here are three steps you can take to get started:

1. Describe your business in detail as an asset.

2. What processes support each aspect of your business asset?

3. How do you conduct business that differentiates you?

If you do this work, you’ll have a manual that you can provide that explains not only what you do, but how you particularly do it – a packaged version of your success.


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