Who’s your most important customer?
If you are in a service business, chances are you will work longer hours, weekends, evenings, and even, vacations to make your customers happy. Your customer service is likely at the heart of your success story. However, if all you do is work harder, faster, and/or longer for others, you are creating a deficiency in the bones of your business.
You’ve got to make working on your business as important as working in it. If you continually postpone it, you’ll find yourself relying on last year’s or last decade’s strategy, and arriving at exactly the destination you planned, which might just be nowhere special.
The good news is that you can start now, figure out what your objective is, and create strategies that take you there. You can schedule a regular check in with yourself. Here are three questions to measure regularly:
At a 30,000 foot level, what’s going on in my business?
What patterns do I see happening again and again?
What have I done that is really special that I could replicate?
It’s never too soon to get started on a dream.